Performance marketing that compounds.
We build predictable, ROI-focused growth systems for ambitious companies. SEO, Google Ads, paid social, lifecycle and CRO — engineered under one roof using our DDNA framework.
You don't have a channel problem. You have a system problem.
Most ambitious companies plateau not because their ads are bad — but because acquisition, conversion and retention are wired to three different agencies pulling three different levers. DDX rebuilds the whole engine.
Siloed agencies, fragmented data
Your SEO team doesn't talk to your paid team. Your creative team doesn't talk to your CRO team. Attribution becomes a guessing game.
Rising CPAs, flat LTV
CPMs climb, iOS privacy bites, and the only lever anyone pulls is "spend more". Margin quietly evaporates.
Shallow reporting, no narrative
A pretty dashboard ≠ a strategy. You need a partner who tells you why the number moved and what we're doing next.
Digital DNA. Engineered for compound growth.
Every DDX engagement runs through the same four-step operating system. No guesswork. No opaque "black box" agency theatre.
Deep dive
We map your unit economics, buyer, offer, funnel and data stack — then diagnose the single constraint holding growth back.
Design
A 90-day growth plan with channel mix, creative concept, conversion architecture and measurable milestones. You see it before we spend a dollar.
Deploy
Senior strategists run execution across paid, SEO, lifecycle and CRO — with weekly test cycles, not monthly "check-ins".
Double down
What works gets scaled aggressively. What doesn't gets killed. Every quarter ends with a sharper engine than it started.
Full-stack performance marketing. One accountable team.
Six disciplines, one playbook. Pick the ones you need — or bring us in as your fractional growth team.
Google Ads & PPC
Search, shopping, performance max and display — built for intent capture and ROAS, not impressions.
- Account builds & restructures
- Bid strategy engineering
- Creative & landing-page pairing
Paid social
Meta, TikTok, LinkedIn and YouTube. Creative-led performance with weekly production cycles.
- Creative testing at scale
- Full-funnel structures
- UGC & paid-native assets
SEO & content
Technical SEO, topical authority and content engineered to rank, capture demand and convert.
- Technical audits & site architecture
- Content strategy & production
- Digital PR & link acquisition
Web design & CRO
Landing pages, funnels and full sites that convert. Rigorous testing, not vibes-based redesigns.
- High-converting landing pages
- Funnel + checkout optimisation
- CRO research & experimentation
Lifecycle & automation
Email, SMS and CRM flows that turn first-time buyers into repeat customers — often 20%+ of revenue.
- Email & SMS lifecycle flows
- Lead nurture & scoring
- CRM + attribution plumbing
Analytics & strategy
GA4, server-side tracking, attribution modelling and executive dashboards that actually tell you what to do.
- Measurement architecture
- Attribution & MMM
- Quarterly strategy sessions
Results we've engineered for clients who care about the P&L.
9,500+ qualified leads at $9.78 CPL
Camper-trailer maker with a $30k+ average sale value. A single lead magnet hit a $2.56 CPA at its best.
+146% leads, –45% CPA in 90 days
Lead volume nearly tripled from 133 to 328/mo while cost per acquisition dropped from $30.89 to $16.95.
562 leads in one month at $12 CPA
A pre-winter campaign for an infrared-sauna brand produced 262 new customers/mo from non-brand traffic alone.
What operators say when the retainer keeps renewing.
Dan and the team at DDX have been a pleasure to deal with. They've consistently delivered great results and real ROI across SEO, search and display — the kind of numbers you can take to a board meeting.
The expertise we pay for is one thing — the expertise they share freely, cheerfully, is what sets them apart. They've become part of our team, not just a supplier.
Paid search and SEO results improved instantly when we switched to DDX. Reliable, down-to-earth, genuinely invested in the strategy — not just the deliverables. 6 stars.
Questions we get every week.
How quickly do you actually produce results?
The first 30 days are foundation work — measurement, creative, offer and funnel. Most clients see meaningful movement in paid channels within 45–60 days and a 3x ROI trajectory by day 90. SEO compounds on a longer horizon — we set expectations accordingly.
Do you work with companies outside Australia?
Yes. We run campaigns for clients in the US, UK, EU, SEA and ANZ. Our team is fully remote-first and structured for global time zones.
Is there a minimum retainer or lock-in?
No long-term lock-ins. We work on rolling 90-day engagements — if we're not moving the P&L, you shouldn't be stuck with us. 95% of our clients renew because they want to, not because a contract forces it.
Can you work alongside our in-house team?
Often the best model. We operate as a fractional growth team — owning specific outcomes (paid acquisition, SEO, CRO) while your internal marketers own brand, content and product. The DDNA framework is designed for this.
What does the free growth plan actually include?
A 45-minute strategy session with a senior strategist (not a salesperson) followed by a written plan covering your highest-leverage channel, a 90-day roadmap and a realistic target CPA/ROAS. No obligation. ~$2,500 in value.
Who typically gets the most out of DDX?
Companies doing $1M–$50M/yr in revenue with a proven offer, a real LTV, and ambition to move up a weight class. We're a poor fit for businesses still hunting for product-market fit — we're built to scale what already works.
Let's map the growth system your business deserves.
Book a complimentary strategy session. You'll leave with a concrete 90-day plan — whether you hire us or not.
Get your free growth plan →